Jack Grafton Wolff Olins Workshop
Notes:
- The concept is king - always be able to say why you have done something
- spin and unit editions - London
- University of the creative arts, re-created the branding design, was attending UCA when this happened. - followed well through the brochures and social media. The identity was easy to implement, and follows the theme of stencils.
- Looks back on exhisitng work to gain ideas.
- 'Alexa whats a logo?"
- looking and questioning what graphic design will become in the developed future
- Simplification of services, amazon go, VR catwalk, McDonalds self service
- Each thing you buy has an agenda
- packaging revalues the product and adds more to the product and the value
- a experience is a moment designed by sensory interpretation and emotional response, often linked to a memory.
1) Selection (30 mins)
Pick a shop, restaurant, market etc and their advertising, could it be presented better Take a photo outside and inside.
2) Brainstorm (1 hour)
Ideas and concepts as a team and work out the best ways in which the design could be improved.
3) Prototype (Until 2.30pm)
Where does you idea live? How can you quickly communicate your concept. How could you best show your idea and your work.
4) Elevator pitch (1hour)
You have 2-5 mins [er group to successfully explain your idea.
For this project we decided to choose Bakery 164, being a well known and used place by all those in the team, we wanted to work with something we had first had experience with.
We went to Bakery 164 and took photos. Things that I noticed about the Bakery:
- lack of control on the customers
- space for waiting
- clear place to wait and line to buy
- a coherent use of red throughout (brand identity?)
- Hand written signs, and food labels
With the use of handwritten things and a very manual feel to the overall process of buying food from Bakery 164, I noticed there was a very homely feel to the place. And I felt that this was a vital part of what make Bakery 164 unique and the well known and used bakery it is. Aspects that I thought she be kept, is the homely feel and interaction with the staff, and the use of red. The neon sign has a futuristic yet rustic feel, and being the first thing most people see that would be something to keep as well. Things that I believe should be changed is the process of getting the food and paying, it become to hectic and busy. Another thing is the signs - ways in which this should be down is by simply having a chalkboard sign that can be changed instead of paper. This would still offer the homely feel in a more readable and durable way.
When it came to brainstorming ideas with the group, I was very confused at which angle it took. The group decided to talk about durastic ways in which the Bakery could be developed in a rather over the top way, which wasn't easy to follow or personally appealing to me if it were to become a real thing. This is when I believed there was a huge mix up with what we produced. Our group were told that we are in a scenario where we are in the future and given a large sum of money to make the company better. So out group came up with the idea that the outcome we made was made for 50 years in the future.
The Idea:
50 years into the future, we have lost all touch with human kind, and normal day to day chores and activities e.g buying lunch as it can all be done through technology without having to move. So our idea was to create a VR experience which allows people to get in touch with that human touch. The VR experience brings customers back to the present day Bakery 164 now. As they sit in a sterile white room, the VR goggles take them back, and allow them to virtually make their sandwich whilst its being made by a machine in-front of them (but they don't know).
Below is visuals of what we came up with and an advert, which playfully mimics the apple advert for humour:
when the sandwich is made
the entrance at futuristic Bakery 164
In conclusion to the whole workshop, I really enjoyed creating the outcomes, the presentation was a bit tricky, and I was unable to fully get the reasoning behind the whole project out. This resulted in the class being quite confused about the outcome. I feel as I was presenting with just Callum, were weren't given enough time to go through what was important to say, so if I were to go back to improve this project, it would be to time manage, and note all the important things to say in the presentation to make it more understandable. I took this workshop as a great way to loosen up and open up to crazy experimental ideas. I think this will work well when working on 505, allowing me to work outside of the box.
