Decided to choose Futura as my chosen typeface, it's bold and easy to read, playful and approachable; making Futura a great choice in relation to my chosen target audience. The overall idea of how the typeface is geometric ties in well with the product and brand for my chosen work. Being a sans serif typeface, also opens up the deconstruction and construction of the letters when editing them to fit the word Aeumlriality, also being a long word, the use of serifs would possibly clutter the overall look.
No comments:
Post a Comment