Studio Brief 1, a brief that involved woking with objective and subjective design to form a personally chosen way finding system. In regards to wayfinding systems, this type of design task was very new to me as design projects in the past didn't involve such vast research. In all honesty the experimentation of subjective to objective and objective to subjective was one of my favourite parts of the brief. Being given free range to just create endless of different design idea's was refreshing, and a great learning point distinguishing the difference of subjective and objective design. Further research into this topic allowed me to learn the depths of the famous design debate between Wim Crouwel and Jan van Toorn, which allowed me to identify myself as a subjective graphic designer. Given the opportunity to work in groups and create wayfinding systems in Leeds was also entertaining and helped gain stronger connections to peers in the class, along with an understanding for how arrows on stairs, and squares on the floor could affect the public around.
Through further research into designers such as Otl Aicher, I was able to learn the great importance of using grid systems when creating pictograms, and how it will form pictograms with visual similarities increasing the form of visual language. At first choosing a wayfinding system for legal graffiti walls proved rather difficult due to contextual research I could gather on the matter, however I was able to successfully direct myself through this brief by researching into Graffiti Artists and taking in all ideas shared during crits, even those that weren't for me but shared relation.
For Studio Brief 2, this task was very independent, and involved us choosing our own item from a list and the creating it into anything we wanted as long as it was a printed design, that related to the chosen item. I decided to choose a VHS, as I had great access to video tapes from home and then old tapes to take apart and experiment with. This project held great value to me as I decided to incorporate old family video stills into the design to create a final zine design, the rationale itself was built upon my ideologies of loosing human touch due to technology. This drive for this project allowed me to aim higher and go out of the comfort zone for design outcomes. Design Workshops such as Bookbinding, mono printing came in handy as I was able to take these skills and use them towards Studio Brief 2.
If I were to explore both of these briefs again, to further develop the concepts created, I think more contextual research will be needed to further push the design layouts of both outcomes and create stronger forms of justifications behind these design ideas. For Brief 1 research into materials will prove successful when identifying who the supergraphic will be created and preserved on the wall, and for Brief 2, expanding the research shown about VHS would help form stronger justifications behind my design ideas.
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