Final Design and Evaluation to Criteria

The design itself is rather unique compared to the existing book designs, this design refrains away from the cliché designs that contain illustrations of Adrian himself. This design is easy to read with a more structures typeface, this also removes itself from the overly used handwritten typefaces used in mostly all of the Adrian Mole Books. The typeface used is Sans Serif, still offering a friendly feel to the front cover. Using Futura, has offered a easy to read title that will be helpful for all ages, and can be seen/read from its spine and front cover if placed in a library display. To add a sense of the traditional style most of the existing books go for, I incorporated Ani Typewriter typeface for Sue Townsends name, adding a sense of character. The overall design is simplistic, this would help offer appeal to the broadest possible audience for the book. The neutral colours help eliminate gender association and the controlled amount of illustrations help widen the appeal to the audience/customers, which helps identify a good understanding for the marketplace. The unique style in comparison to existing book and entries highlights the different style and point of difference this design offers, it's a mature yet child a heart type of design, bringing nostalgia to the older generation, and a friendly and playful approach to the younger generation.