SB2 - Initial Design Ideas

When creating initial ideas, it helped shape the reasoning and direction of the ideas. Relating back to the research under gone, The Book ‘Design for Emotion’ highlights that a negative experience  offers more attention than positive. For this reason the aim set for this project is for the final outcome to be designed in a controversial way. Initial sketches above look at creating outcomes that highlight the dangers of skin bleaching and the attitudes of Coloursim.

Being a campaign that needs to be distributed and tap into the market, key initial designs were mainly posters, as the outcomes could be distributed more easily and tap into a wider target audience, depending on its location.

The initial designs all link to representing skin bleaching negatively but in a unique perspective. Responding back to research, a couple of outcomes look at creating a distributive item for Unfair and Lovely, a campaign that takes its name from the bleaching product Fair and Lovely - outcomes look at creating a mock packaging or poster which would portray the dangers of skin bleaching. Other initial ideas focus around creating a self love message through portraying the message of ‘loving the skin they are in’.

Overall, the initial design process helped evaluate that the target audience are to those using skin bleaching products, which range from people of an Asian origin. It also helped identify two key aspects/messages that should be incorporated into the final outcome, that of self love, and the dangers to health of using skin bleaching products.

Here are initial design ideas that were taken and then futher developed. These ideas were chosen for development, as they reached the quota of bring awareness to the dangers of skin bleaching, and approach the message of self love - through the aspect of damaging themselves, and leaving spectators to question their methods.

This successful outcome will be further developed to consist of a series of posters that portray both the female and male demographic of those of different dark skin colours. This will offer connection to a wider audience, of both genders.

The ‘Worldwide Cancer Research’ company was deemed a suitable source for distribution for this poster campaign, as it highlights the high risk of cancer Skin bleaching can give, along with the many types one using skin bleaching products could get. By choosing a worldwides campaign it also refers to the worldwide audience these deliverables will reach.