Further Development

Through a group critique exercise, the illustrative design proved more successful than the vector design. The design was deemed friendly, approachable and appropriate to both the old and younger demographic. Through discussion of the use of typeface, a more contemporary typeface was suggested, as it would become more legible for all ages, and offer a more refined outcome. 

Suggestions to increase the amount of the black paint vector was suggested and experimented (shown top left). The outcome made the composition of type a lot easier to allocate and also read. However, the overall look became more sinister, loosing it’s like to the actual plot of the book. The back cover’s composition was easier to read and looked more refined and developed to the original design shown in the critique (Figure 2 on previous page).

For the final outcome, a mixture of using the developed back cover and original front cover was created to form a design that combined the best aspects of the development work. The spine of the book consists of less black paint, allowing more space for Sue Townsends name to be written, and offer a less sinister look (when just viewed by the spine). The typeface Futura was used for the final typeface of the Front and Back cover, being easy to read to all ages it offers a new contemporary updated look. To add reference back to the original idea of using Ani Typewriter, this typeface was used for Sue Townsends name, this made her name come across more friendly, as using her name in red using Futura seemed questionable at first (after her passing). 

Overall, the outcome is successful, reaching all the Brief requirements:

The book design is imaginative and original in comparison to existing book covers, offering a more contemporary style to the book. Development of typography and gaining feedback from critiques, the use of typography is strong, through function and aesthetics. The outcome not being heavily illustrated or following the diary and handwritten type clichés creates a broader appeal to the audience for the book. Being a book that is suitable to all ages highlights a great understanding of the marketplace.