For this outcome, I collected imagery of a darker skinned Barbie, and photoshopped one of them lighter. This would share parallels with existing skin bleaching product campaigns to add a controversial feel. The text used in this design was made to be heavily sarcastic, and highlight the twisted topic of colourism, and how those of a lighter skin tone are more likely to get jobs. The overall outcome was created using photoshop, and follows the coorporate identify look of existing barbie campaigns.
The poster also displays a form of danger notice, highlighting the fact skin bleaching product included in the hypothetical doll set is a danger to the child and could cause cancer, this leads to question why would you let your child play with this, and then to think why people actually do this to their own skin.
"This piece looks at creating a harrowing message. Taking something innocent and making it dark, with a realistic twist. Offers the notion of ‘why would you let your kids do this’ to then make you think why do people do this? The sarcastic tone of the message brings attention to attitudes of Colourism. This piece was also inspired from the ‘colour test’ where school children are asked to pick between a white and black doll. This development was created through photoshop - editing the Barbie, and matching to existing Barbie campaign adverts. "
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