SB2 - Clothing label design

This design idea was a further development from the T-Shirt campaign, I was inspired by the idea to use the clothing 'do not bleach' symbol, and I thought that this design Idea could be further developed into something more striking and personal.

This outcome was created using secondary imagery, this allows me to quickly visualise the design to give me time to critique it with other peers and see if they like the initial idea approach. If this design were to be deemed most successful I will use primary imagery.

Handle with Care campaign: 

This will be a poster series of people of different coloured skin wearing the same label. It plays on the clothing label with the symbols that instruct you to ‘not bleach’ and ‘handwash only’. It offers the message of loving the skin you’re in with labelling like ‘100% natural, 100% beautiful etc’. This outcome was mocked up on photoshop to quickly illustrate the outcome.