“[Graphic Design is] An ongoing examination/conversation between the dynamics of personal exploration and professional practice” – Matt Owens, Volumeone.
In a professional context your individuality and effectiveness as a designer will be measured by the skills you have and more importantly how you apply them. You are viewed through your work, its personality, its tone of voice and creative concerns.
Your work for this module should demonstrate an investigation of your own personal, practical and conceptual concerns within the design area and combine this with a self-reflective approach to your own creative and professional ambitions. In selecting content and processes you should consider how each one will help you explore and exploit your own particular design ambitions i.e. typography, identity, packaging, digital, print etc. The work that you develop should help you clarify, define, establish, strengthen and /or challenge your individual understanding of where you are positioning yourself as a specialist practitioner.
Produce a body of work that demonstrates your growing understanding of your own practical and conceptual concerns in relation to appropriate areas of contemporary graphic design practices. Within this module, you will be further increasing your research and development skills while developing an understanding of social, political, economic and ethical issues as they relate to graphic design.
Through tutorials and crits, study tasks and assessable briefs, you will refine a personal focus before proposing and developing a series of design outcomes that will relate to specific issues/problems and give serious consideration to ideas surrounding product, range and distribution.
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