SB2 - Research 'Dark is Devine'

http://www.bbc.co.uk/news/world-asia-india-42637998

> This article was a beautiful way to depict the beauty of darker colour skin, god's in India are depicted as pale skinned, this offers that idea that fairer skinned people are more devine than those of a darker colour. 

"In India where light skin is coveted, a new campaign is re-imagining popular Hindu gods and goddesses with a darker skin, writes the BBC's Geeta Pandey in Delhi.

The desire for fairer skin is not new in India and for centuries, fair complexion has been considered superior.

Fairness creams are among the highest selling cosmetic products in the country and top Bollywood actors and actresses regularly appear in commercials endorsing fairness products."

>  This campaign is strong and effective, highlighting the fact the dark is in fact devine. It offers an empowering feel to the audience.