Final Feedback and Evaluation

The overall final Branding design was successful, due to its consistency and well thought out approach. From looking at both production and design, the final outcome was both visually strong and cost efficient. Whilst presenting the identity, the Substrate team were the only ones to highlight more focus the public’s views towards the designed work. By limiting the outcome to CMYK and circles, the consistency of the branding was identifiable and successful. The input into the Social Media aspects of the design were heavily praised due to its professional high standard. The use of a web-link and Snapchat filter were commented for being great unique ideas, and the GIF’s were praised for their fluidity and professional finish. All work was supported with reasoning, making the teams approach the brief a success.

The one aspect of the branding that was given suggestions for improvement was the logo. The logo was described as clinic, and almost similar to a nightclub logo, this was probably due to the static structure it had in comparison to the open and free circles placed in the background. If the brand identity was chosen, or developed further, the logo design could be easily developed. Ways in which the clinical feel of the logo could be removed is by possibly breaking the structure, like the circles, the logo could be distorted and curved to form a sense of movement, and also link to the motion of the GIF’s created. This would possibly make the exhibition seem more friendly and approachable, and also unique. 

In terms of Collaboration with other peers for this task, being the Leader of the group and keeping an eye on everyone’s contributions to the project was key. There were moments of trouble with communication which faltered the design development and time management of the project, however towards the end of the project, we were able to work together to produce the final presentation to the highest standard. Some members of the team contributed more than others either/both physically and vocally, however others could have done more to contribute. This has been a great learning experience in both team and leadership work, and in the end we were able to create a powerful Brand Identity, taking inspiration from RM-OK, Myerscough and Morgan, and D&AD and their approached to creating a strong brand identity.