Final Outcome

TYPE

The A1 exhibition poster was created to link to the exhibition gallery. Keeping this in mind, the poster had to share similarities to existing Tate posters. This was proven successfully attained through the use of type. By using Tate-Regular, the poster was about to be identifiable to Tate Modern, and was mentioned so by peers. The combination of Helvetica created a unique outcome to Tate Modern posters, instead of limiting to the use of one typeface. Helvetica Bold tied in the overall composition and linked to the imagery placed on the poster through the use of line.

COLOUR

For the A1 poster, the aims for the use of colour was to link back to the actual exhibition. The idea to use gray scale colours was inspired from the content of the exhibition itself, as all the photography shown was produced in a monochrome format. By sticking to gray scale, the resolution of the paper sculpture could remain the same and not loose it’s detail with the use of colour. The white background contrasts against the black type and paper sculpture, offering more focus to the written information and the design, thus producing a successfully function poster design.

LAYOUT

After designing work that looked at following a grid system, for the A1 design poster the rule for this design layout was to break the grid. Inspired by David Carson and his subjective design, for not following the rules. Exploring how to create work without a grid system was interesting. The overall design is evenly balanced through the use of type and image, and the overlapping text creates a form of depth to the poster design, and is further developed through the shadowing on the paper sculpture. The type is still kept on a horizontal baseline for legibility, to carry out the main functions a exhibition poster should have. By positioning the image within some negative space using gutters, it helped allow the overall design to be evenly balanced and not too hectic.

FORMAT

The Exhibition Poster had to be designed as an A1 poster to follow the brief. The poster was created in a portrait format as this allowed the layout to be evenly composed, and also followed the traditional layout of Tate Moderns Posters. If the poster were to have been landscape, the paper sculpture and framed vector would be smaller than the original design and create more negative space. The design was printed on thick matte card, the overall detail and resolution remained the same, however folding the poster into A4 proved difficult to do without creasing the ink. If this piece were to be produced, it would be most successful bring printed on Retail poster material.