After the latest crit, this typeface proved more confident and successful than others. Above is an image of the Berthold typeface layered with the Static Typeface highlighting the key changes and aspect that were removed. The removal of stems, shoulders and crossbars from the capital letter typeface creates a sharp and fragmented look. Originally this design was created to represent the sudden surge of power identified with static electricity, however now the meaning and reasoning behind this design answers for my new rationale approach.
This typeface ties in well with the meaning of the Northern American reference, it's sudden cut off of lettering represents the harsh aggressive tone of speech, as if a conversation was cut off abruptly. The purpose for this style of typeface is to make the reader do the work when reading, making the typeface stubborn and reluctant to tend to the readers needs. Reasoning for this is again is further developed by the overall feel of the design, something that doesn't conform to the social norm and Berthold conventions becomes alienating, unfamiliar and some what threatening to the audience. The typeface becomes rebellious and aggressive by not conforming to its conventional rules derived from Berthold, making it a successful and confident representation of my chosen word static.
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