Reading The Vignelli Canon was extremely helpful and gave great insight into what things I should take into account when creating both my Logotype and Typeface Project. Here are some key quotes that helped inspired and shape the approaches for Module 1:
" There are infinite possibilities to achieve a powerful expression. In graphics design, for instance, difference of scaled within the same page can give a very strong impact."
"Bold type contrasting with light type creates visually dynamic impressions."
"Changing scale and contrasting sizes provide an impressive array of possibilites".
"It is essential that a design is imbued with visual strength and unique presence to achieve its purpose. Visual strength can be achieved also by using delicate layouts or materials."
"Visual strength is an expression of intellectual elegance and should never be confused with just visual impact -which, most of the time, is just and expression of visual vulgarity and obstructiveness."
"Visual power is, in any event, a subject which deserves great attention to achieve effective design."
"We like the use of primary shapes and primary colours because of their formal values and timeless.
"We like typography that transcends subjectivity and searched for objective values, a typography that is beyonce times - that doesnt follow trends that reflects its content in an appropriate manner."
"We like Design that is clear, simple and enduring. And that is what timelessness means in design."
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