SB2 - Final Outcome in Production Form

The aim of this brief was to devise and develop a body of practical work that both distils your knowledge of an identified issue and demonstrates your ability to tap into the market potential for socially, politically and ethically-driven design. 

The Produce and range for this brief is the final poster series, which comprises of 4 posters that illustrate the dangers of using skin bleaching and the attitudes of colourism. The poster acts as both an awareness poster on cancer risks of using skin bleaching and one that promotes self love through the message of being 100% you equates to being 100% natural and perfect. 

The Distribution of this poster series will be placed at a close proximity to shops that sell skin bleaching products (example shown in context above), this will tap into the target audience. The use of different skin colours for these posters were chosen to increase the connection with the spectator, and produce posters that could be more relatable to those in different parts of the world. 

Overall, the outcome is clear and creative in the way it was created. The whole final outcome was produced from primary imagery collected. Relating back to 'Design for Emotion' book, it states that a poster that offers a negative experience is more impactful to that than a positive one. The visuals of having the label 'sewn' to the skin offers a controversial look, making it more memorable and visually interesting/intriguing. Feedback from this final outcome was very positive, peers from Level 6 Graphic design highlighted how the outcome looked legitimate, to that of awareness posters and that they couldn't "really fault" the design. This poster design was sent to Instagram 'Live Tinted' which specialises in expressing that people of all skin colours are beautiful, there response to the outcome was that the design "is so clever and relevant". 

If this project were to be further improved or developed, I would look at expanding the audience for this poster campaign to those of lighter skin, as areas such as Korea heavily use whitening products on their skin.