As the outcome needs to bring an impact on to the audience, The initial ideas were placed into a questionnaire for peers to vote for which outcome they thought was most successful. This exercise helped identify the strongest initial design to take further for development. The results also highlighted how three of the four outcomes has a clear understanding, however the Handle with Care poster design was most successful. The forum started with a brief introduction into what the brief is about, allowing them to fully understand what the pieces were trying to display. Along with each initial idea shown was a small description about what the pieces are about.
1) Taking photos of women/men of colour burning them and creating a poster, to represent the fact people using bleach are damaging their skin - highlight that they don't really love the skin they are in (a Self Love approach)
2)A T-shirt that highlights the fact that bleaching your skin, obscures the fact of loving the skin your in. The top will also be damaged with bleach - sharing a key relation to the project. I haven't decided on a message, but I have phrases like Love the skin you're in or Love the Melanin you're in.
3)This piece looks at creating a harrowing message. Taking something innocent and making it dark, with a realistic twist. Offers the notion of 'why would you let your kids do this' to then make you think why do people do this? The sarcastic tone of the message brings attention to attitudes of Colourism. This piece was also inspired from the 'colour test' where school children are asked to pick between a white and black doll. This project will be further developed, and I will possibly make an actual barbie packaging box to bring further impact.
4)This will be a poster series of people of different coloured skin wearing the same label. It plays on the clothing label with the symbols that instruct you to 'not bleach' and 'handwash only'. It offers the message of loving the skin you're in with labelling like '100% natural, 100% beautiful etc'.
Here are the results: (from the 25 people)
The results show that 3 of the initial outcomes proved closely effective, however the Label Poster campaign design was deemed most successful. The T-shirt design was also shown as unsuccessful in producing a powerful message.
To develop this project, I will now further refine and create the Label poster design using Primary Imagery.
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