Some of the top design ideas:
- A poster campaign that focusses on loving the skin your in. This poster will depict the dangers of skin bleaching. Giving off the effect similar to a warning found on a cigarette box. This poster will have a portrait of a woman of colour, with her skin with a burnt hole, this will play with the metaphor of her burning her skin with bleach. I will then also have a poster of a light skinned woman with burns on her face, reflecting the dangers of tanning. With them coinciding with each other, it will bring awareness to the fact both light and dark are damaging their skin to attain this form of beauty which is unnecessary. This would be distributed as a poster series. The posters will also hold the phrase 'Do you really love the skin your in?' - and show facts about the dangers of bleaching and tanning for the skin, the key aspect being the increase of skin cancer.
- A top campaign which has the phrase 'Love the Skin you're in', however the message will be distorted with the use of bleach, this will connote how by bleaching ones skin, you are not loving the skin you're in. This be distributed as a campaign series, that would be followed with a photo shoot of girls of colour wearing the top.
- A Barbie Doll that depicts the social attitudes of colourism. This will play on the research that I collected from the 'Design for Emotion' book that explains how referring to a form of nostalgia bring a higher impact of remembrance, and by approaching the message of colourism in a darker way will offer a negative approach, which again is highlighted to be more memorable than a positive one. By having the outcome be a Barbie doll, it will refer to the Children 'Colour Tests' that I researched into, and also highlight how the attitudes to colourism is so apparent to the younger generation.
- Unfair and Lovely Packaging, This packaging will be an ironic design, that highlights the unnecessary dangers people are putting themselves in to bleach their skin. This will also relate to the documentary about Bleaching in South Africa, where it's stated that 90% of people that use bleaching products have no idea whats actually in them. It will mock the 'Fair and Lovely' packaging, and be distributed to promote the 'Unfair and Lovely' social campaign.
- A poster campaign that focusses on loving the skin your in. This poster will depict the dangers of skin bleaching. Giving off the effect similar to a warning found on a cigarette box. This poster will have a portrait of a woman of colour, with her skin with a burnt hole, this will play with the metaphor of her burning her skin with bleach. I will then also have a poster of a light skinned woman with burns on her face, reflecting the dangers of tanning. With them coinciding with each other, it will bring awareness to the fact both light and dark are damaging their skin to attain this form of beauty which is unnecessary. This would be distributed as a poster series. The posters will also hold the phrase 'Do you really love the skin your in?' - and show facts about the dangers of bleaching and tanning for the skin, the key aspect being the increase of skin cancer.
- A top campaign which has the phrase 'Love the Skin you're in', however the message will be distorted with the use of bleach, this will connote how by bleaching ones skin, you are not loving the skin you're in. This be distributed as a campaign series, that would be followed with a photo shoot of girls of colour wearing the top.
- A Barbie Doll that depicts the social attitudes of colourism. This will play on the research that I collected from the 'Design for Emotion' book that explains how referring to a form of nostalgia bring a higher impact of remembrance, and by approaching the message of colourism in a darker way will offer a negative approach, which again is highlighted to be more memorable than a positive one. By having the outcome be a Barbie doll, it will refer to the Children 'Colour Tests' that I researched into, and also highlight how the attitudes to colourism is so apparent to the younger generation.
- Unfair and Lovely Packaging, This packaging will be an ironic design, that highlights the unnecessary dangers people are putting themselves in to bleach their skin. This will also relate to the documentary about Bleaching in South Africa, where it's stated that 90% of people that use bleaching products have no idea whats actually in them. It will mock the 'Fair and Lovely' packaging, and be distributed to promote the 'Unfair and Lovely' social campaign.
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