This video highlights what colourism is, and the attitudes of colourism in Britain today. This source is really helpful as it also talks about the attitudes of colourism from women my age. The three girls in the video, talk about their experiences and opinions of colourism, and how it's shown in media platforms such as films, music videos etc. It also touches on the fact the coloursim is also derived from people of the same ethnic group. Makeup is also brought up.
Examples of Colourism in the Media:
- Indian art work of fairer women
- 'December 4th- - Jay Z "all the wavy light skinned girls are loving me now"
- Women in music videos are always lighter skinned
- In Bollywood films there are light skinned backing dancers
- 'Heatvave' - By Wiley - "I wanna see a light skinend girl on the road"
- 'Girls Girls Girls' - Jay Z Depicts the darker skinned women as the ones who are bad or in need of help for something
- On TV shows the lighter skinned girl was always the main character with a side kick who was darker in skin colour and had attitude problems (e.g. The Proud Family, Martin, Dear white girl)
- Wah Bai Wah - Bollywoof film which has a song ' Gori Chutti' - a film that has men adoring a singing of a fair skinned woman.
- "I'm quite dark skinned for a Punjabi Girl"
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