Logotype Analysis - Sci-Fi Films

I thought I would look further into analysing typefaces, this time looking at logotypes used in sci-fi films. Looking at the impact the simplistic designs have on the overall look, and how I can incorporate this into my own work, following the alienating/outer world theme.

This logotype incorporates Futura Medium designed by Paul Renner, the same typeface used in my logotype work. The geometric type works really well for this design, with the sharp points at either end of the capital A and V. Having the A and V overlapping the x-height area, almost creates two arrows one pointing up and one pointing down, arguably representing a theme of gravity. The theme of space and gravity is also represented well in the use of kerning, the spaced out kerning is effective, and almost looks as if the letters are floating away. Having the kerning spaced, also adds a form of unfamiliarity and uncertainty , the letters aren't close and intimate but apart and distant, adds an Alienating feel. The kerning could also easily be associated to the Aliens franchise logotype, which could be the reasoning behind this analysis. 


This logotype incorporates Bourgeois Medium, a geometric sans serif designed by Jonathan Barnbrook & Marcus Leis Allion. The kerning is simplistic, not to close not to far and comfortable and easy to read. The square like format of the typeface adds a digital feel, relating well to typefaces used in old digital games, or possibly reflecting the typefaces used for space technology. The letter N stands out, and is irregular when comparing all the other letters in the logotype. This anomaly adds an unfamiliar and alienating look, linking well to the representation of the Gravity logotype.


Overall, analysing the design, has developed my understanding on the effect of kerning and lettering when representing a Sci-fi film. This analysis will be taken into account when designing logotypes for the Virtual Reality company.