Inspired by the given specimen examples in class, the approach of layout for my specimen was quite clear. Something disruptive irregular and scattered. This style would open up the opportunity to communicate the characteristics of the typeface, by creating a chaotic look, still allowing all aspects of the specimen to get attention.
Here is a sketch of my design layout for my specimen.
This design layout of my specimen was inspired by Vignelli and his vision of visual power. In Vignelli Canon, Massimo goes on to explain how the "difference in scale within the same page can give a very strong impact", and "how bold type contrasting with light type creates visually dynamic impressions". The variant sizes and opacities of my typeface in the specimen will hopefully show this.
Information that will be written on Specimen - taking into account that responses should be short and simple to reduce chances of cluttering the specimen design.
Reasoning for two typefaces-
This design has two typefaces that can be used experimentally to create a variety of different word layouts, this allows you to increase legibility of letters in a word that may not work harmoniously together.
Definition of the chosen Word-
A typeface that derives from the informal Northern American term Static meaning angry or critical talk.
Description/ Short Rationale of the Typeface-
Created from the typeface Berthold, Static is a cold, aggressive, and stubborn typeface making it hard for readers to comprehend what has been written. The incomplete lettering in somewhat rebellious and almost has control of the reader itself almost connoting cutting a conversation abruptly.
Target Audience -
The target audience was clear, something firmly aimed for teenagers to thirty years old's - rebellious, stubborn and different.
Digitised design from the sketch - the second page had to be flipped to print correctly double sided.
Yellow design - forming a clear link to the characteristic of the typeface, aggressive, the yellow and black combination echoes the typical design connotation of a warning. The bright colour directs more attention to the typeface and will allow reading the body of text in Static to be easier.
Red design - links to the same purpose of the yellow design, representing the typeface characteristics, the red proves more aggressive and powerful compared to the yellow design, however being darker in colour lowers the attention and visibility of text compared to the yellow design.
Grey Design - this design refers to the origin of the word static, that being North America, this colour scheme was created extracting colours from a photo of New York City. The greyscale design (with hints of cream) create a gritty final outcome, it offers no form of character just like the Berthold Typeface.
Green/Blue Design - this design like the grey design hints to the origin of the word definition for static, this time the colour scheme was extracted from an image of the statue of liberty. Although the colour scheme is pleasing the overall colour scheme doesn't really relate to the word definition, loosing the aggressive presence.
Following the recent election of Donald Trump becoming president, I realised that Donald Trump and his ideologies are a personification of my chosen word, aggressive and abrupt. So I thought about experimenting with colour schemes from photos of him. Comically using the iconically orange skin colour as a background or form of text and infusing traditional america colours of red and blue. The design infuses origin and character to the specimen, making the overall concept interesting and meaningful. The first design, is dark and fierce linking to my typeface, however the orange design although using bright warm colours looses it's aggressive tone like the green blue design.
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