Sunday, 5 May 2019

OUDG603 - Module Evaluation

This module was a great opportunity to fully immerse myself in any design process I wanted. Keeping the project approach opened allowed me to look at ways I could push myself and create a varied amount of variables. Working with clients for this module was a really great experience to have before becoming a full time freelancer after University. I was able to develop stronger skills in time management and professionalism by setting up meetings and calls with the clients to discuss the commissions. To keep on task with the commissions, many deadlines were set, breaking content submissions down to, initial ideas, development, further development and final outcome - always leaving 3 days of time before the submission to have leeway for any problems that may have arose.  My commission work with Amahla was a great success as it resulted in getting a second submission to design Merch for her next big concert.

My time management for my projects were well kept to and adapted if there were any problems that arose. I left a 5 days before hand-in to cover design boards and any extra blogs or details that need to be added. I was able to complete 9 briefs that are all different from each other representing my multidisciplinary background. Originally 10 briefs were going to be complete however making a zine for MEND fell through, as I wasn't given sufficient amount of information about the brief in order to start it - and logistically it didn’t leave me enough time to approach it professionally with research and initial concepts to make a strong outcome.  I will however have the opportunity to work on the zine after University. During my time in third year I did have moments where I had to be more observant of my mental health following a tough start to the year with a family member getting severe cancer - however taking a little bit of time from Uni I was able to catch up all projects and manage my time more cautiously.

This year I did have difficult situations to handle at home, which made focussing on my work really hard, I learnt from this experience, taking away the fact that you can’t overwork to much or it will really affect your health. I was able to slowly get back to normal and carry on with my workload - but it did affect my time management plan setting my back a week late.

I learnt many new skills during this module, the most adventurous being how to make and set resin with object submerged into them; something I probably didn’t think I would learn when writing my statement of intent. The cover for my ‘Plastic Ocean’ book was a clear representation of think outside of the box and learning new unique skills that you wouldn't normally see Graphic Design students doing; another example being my Penguin book cover design where I hand cut and assembles the final design.

What I will take from this project is that there are really no limits when you put your mind to getting something done. Both the Tell a Lie and MassArts work were completed in the space of three days and were both successful outcomes in correspondence to the brief. I will take this whole module as a lesson to not limit myself to my creative ideas, and to always push myself.

SB9 - Evaluation

I was really happy with the outcome of this final brief. The extensive research that done on this topic not only informed me but the work that I created throughout this brief. I wanted to choose a project that I didn’t fully already know about and use my inexperience of the topic to create an outcome that I know would be informative to me and both the spectator.  

This project had the longest planned out time on my time chart to help build a stronger response to the brief and to generate more research and a stronger understanding for the plastic ocean pollution.The production process was the most risky and unreliable part of the project- as there were many variables to making the book and things that could go wrong - that is why I planned for it to have the most time compared to other projects.

I was able to learn great practical skills during this brief.  Planning and preparation were key skills shown, booking training workshops and tutorials whilst still keeping to my time management plan. I learnt new process skills such as mold making and learning how to independently weigh out and make resin to pour into the mold correctly. I really wanted to push the boundaries of this brief and create something different in comparison to existing informative pieces of work, and I think making the resin cover made it really stand out that little bit further.

I was really happy with how the final product ended up, no mistakes occurred during the practical process. The resin cover hasn’t damaged and the acetate and plastic layers in the book fit perfectly alongside the card. If I were to improve the project in anyway, I would potentially use either a lower gsm stock or decrease the amount of pages to offer a more easier read of the book, it is quite sturdy and this is due to the use of using the water bottle rings to bind the book. But overall I am very happy with the final outcome, every element of the book has a justifiable and strong purpose - and achieves the brief.

SB9 - Final Outcome





 Inspired from ‘GYRE: The plastic ocean’ the pocket sized ‘the plastic ocean’ editorial is a response to the extensive research carried out through this brief. ‘The plastic ocean’ is a fact book, offering readers the hard hitting facts and figures about the devastating state of plastic pollution in the ocean.
‘The plastic ocean’ is a pocket sized educational book, filled with hard hitting facts and figures about the devastating effects of plastic pollution to the ocean. The book is a condensed response to the extensive research underwent in this brief - creating an easy read that gets to the point about plastic pollution, spreading awareness more effectively. Simple in design yet intricate in production processes, the book is made of recycled/recyclable elements making it a sustainable product that promotes a sustainable lifestyle. The book offers an informative yet frustrating experience, with vast layers of plastic inserts, the book mimics the excess of plastic used and dumped in the ocean - placing the reader in a position of continuously moving the plastic layer of each page to read the next page.

SB9 - Production






The cover design was made using resin and a mold that I bought online, originally I wanted to create a cover that had bit of rubbish in it, however the mold were to thin to be able to hold the plastic and set firmly, so I decided that I will apply a think layer of crinkled plastic to create an interesting under water effect. The cover design will offer an aesthetic of plastic submerged in water through the use of resin (that can be separately recycled from the book) and was made at the University facilities, using a silicone mold. The sizing of the book was determined from trial and error - the smaller the cover the more sturdy and less prone it is to breaking.
The process required book and managing a training session for the day - I have learnt a new skill.



The pages of the book were printed on recycled paper stock with a gsm of 350; the thickness was important as the book will be printed in a single pages format to work alongside the mold of the resin cover. Once printed, the pages were manually clamped and the holes were made with a power drill (could not take photos of evidence due to strict no phone rule in the wood workshop room). With the resin cover having curved edges the pages of the book were cut on every corner using a corner rounding punch.





The book was bound using found bottle rings from recycled plastic bottles, cut and re-joined using a glue gun. Practise runs were made to make sure that the glue from the glue gun was strong enough and hot enough to join the plastic back together.




The reused plastic bag that holds the book was made from used plastic packaging found in the workspace, cutting to size and cutting out a handle to mimic a plastic bag.


SB9 - Development

‘GYRE: The plastic ocean’ was such an insightful book to read during research, and was something that needed to be approached for this brief. The only criticism about the book was the abundance of information that was given, which overall lost its impact on the reader. The concept behind this brief was to create an pocket sized editorial in homage to the book but it would consist of the hard facts made throughout the book, a condensed and more impactful approach to informing the reader about ocean plastic pollution.






Book Plan design taking elements from the GYRE Book into each page
To make the book more impactful and interesting, elements of recycled plastic will be incorporated into the book, to make it a book made of recycled/recyclable elements. By making it a more sustainable product it will also highlight how plastic can be re-used in effective ways. The purpose of the book will both inform and educate the reader; the target audience will be to those 18 years and upward, as it will be a sophisticated and crafted book that consists of fragile elements. Don Norman's theory of ‘Emotional Design’ states forming a negative effect on the viewer will form a stronger more memorable response to the design. This theory will be implemented into the design by using vast plastic and acetate (recyclable) layers that the reader will need to move constantly throughout the book, this will form a reminiscent feeling to that of the abundance of litter that covers out oceans.







These pages are all for the new book design, each page has a hard hitting fact, and is placed on it's own to offer a more attention and to create a stronger impact on the readers attention. The design process to making this was very simple:

- Typeface - Source and more updated version of typeface thats used in GYRE,
- Printed in Black and White except pages with nature to foreshadow dark future and represent man made things
- Type and facts are well spaced out with no page having too much information.
- Image dividers are made to make the reading process less intense for the reader
- There will be interactive acetate layers (see below images) that will be move by the reader in order to read the
obscured type that is underneath.



Above are the acetate layers that I will print out and place among the pages, certain images relate to certain pages, e.g. the net if for the page about entangles animals in plastic, the pie chart image will be use on an interactive graph design which will complete the pie chart when placed among the graph page.

Some of the images used for the acetate layers primary imagery.

All imagery that is used from other with copyright have their name next to on top of their photo.



This sketch of the book design will be what I will work towards making, it will be great to work with resin to create an interesting cover design that will link tot he theme of the book. 



WHAT WILL THE BOOK BE MADE OF?

Binding -
the binding will be made from found plastic bottles, that being the water bottle rings, I will collect these over the course of this brief.

Pages - 
The pages will be made from recycled card which offers a rough print off but I think this will look really interesting adding a form of texture for example from this work from my research. 

This worn out looks offers the feel of unsustainability and fragility


Acetate - 
is made from cellulose which actually makes it something that can be recycled along with the card from the book:

Acetate fabrics are made with spun filaments
 of cellulose taken from wood pulp. Classified
 as a chemical fibre textile or semi-synthetic
acetate is sometimes mixed with silkwool or cotton to
 make it stronger. Acetate flakes are generated by a reaction
 of the wood pulp to a variety of acetic acids.

Cover - 
Will be made of a combination of plastic and resin, this can be recycled and repurposed with chemicals, this can be recycled but separately to the book. 





SB9 - Initial Ideas




The initial sketches above are quick design outcomes that are outcomes that could create shock and inform the viewer about the dangers of plastic pollution:

1) Note in the Bottle - Play on sending out secret messages in bottles, this will be a take on highlighting how plastic bottles with something that is lost our 'future'

2)Infographic Poster - A combination of information from research to create one big A1 poster with hard hitting facts based around buying and using plastic

3) Fact Book - Inspired for the GYRE book, I would create a condensed version of the book to form a book design that supplies the viewer with all the hard hitting facts that they need to know - making it concise and impactful.

4) Plastic out of Fish design - Highlighting microplastics in fish something we will eat.

5) Plastic in Rib cage - mimicking images of albatross dying with plastic in stomach do this with humans - shock value to the viewer

6) Plastic Sandcastle - making a childlike sandcastle but filled with plastic to bring warning to how this will affect future generations and plastic pollution is on the rise.

7) The life of a plastic bag - All the facts about what using one plastic bag could do.

8) 'You don't want to eat it neither do they' a recipe book that involves plastic in it to act like something you would give to your family mimicking when animals feed their young plastic unwillingly.

9) Here Lies - A developed Idea of how the albatross could be replaced with a human skeleton to put perspective on the situation.




- looking at existing plastic pollution campaigns to avoid creating something similar.


- Sky TV adverts promoting the facts of what plastic is doing to the ocean, hierarchy of type size is helpful initial idea.




 I was interested in scanning in plastic that I have found around Uni to create textures and layers, experimenting compositions and outcomes and layers. I liked the idea of obscuring things with the plastic, maybe it could be something that is desired by us humans but due to plastic pollution is taken away - shown through the obscuring of the plastic. 




quick experimentation with type and plastic with scanner




I developed some of the scan a little further to see what obscuring letters would look like, the design would be too obscure for a poster. I like the high contrast of scanning in a water bottle and the image it has created. I further played around with layer settings and composition see what happens with type. 



Playing with the layout and meaning behind recycling inspired from the Two Degrees Studio - this could be used for the developed process and work.

Initial sketch ideas were heavily inspired from research from the ‘Plastic Ocean’ book. The level of depth was very helpful but also helped identify that a large quantity of information all in workbook is very heavy in context, key facts are lost amongst the level of text and overall becomes a mission to fully read without become overwhelmed. The initial sketches made are inspired from the idea of condensing the book into spurts of key facts that are shocking eye openers. The target audience will be to a large target audience, those who are more responsible for themselves and their lifestyle (aged 18 and upwards). Initial concepts look at ways of encompassing keys facts it sharp to the point forms playing with visuals that link to plastic pollution in unique ways to that of existing campaigns.




SB9 - Research

The Plastic Ocean was the main primary research of the brief, inspiring and offering in depth information about the dangers of plastic pollution in the ocean. After viewing an It’s Nice That article about ‘climate focused’ studio Two Degree Creative, I contacted them to ask about what resources and research they underwent to build their studio. They supplied very in depth analysis research which aided the idea generation of the project. Research into web articles on plastic pollution helped highlight and emphasise key aspects that need to be potentially addressed in the outcome, and also supplied infographics that inspired initial ideas of visually addressing facts. Looking at existing campaigns based on plastic pollution helped identify generic concepts to avoid when creating and developing ideas. The strongest research based source was ‘GYRE: The Plastic Ocean” offering in depth case studies, first hand experiences, and hard hitting facts about the alarming impact plastic is having on the ocean and marine life.  the sturdier and less prone to breaking.


National Geographic interactive sites that takes you through the pledge of reducing plastic wastage. Along with how they can do it and what they have achieved so far. The quick to the point facts although horrifying really do wake you up, I'm hoping that the deliverable that I design brings about the shock factor similar to this. 



Hyperlink to showing 10 facts about Ocean Plastic
More than 5 trillion pieces of plastic are already floating in our oceans.
- Worldwide, 73 percent of beach litter is plastic: filters from cigarette butts, bottles, bottle caps, food wrappers, grocery bags, and polystyrene containers.
World plastic production has increased exponentially from 2.3 million tons in 1950 to 162 million in 1993 to 448 million by 2015.
By 2050, virtually every seabird species on the planet will be eating plastic.
As of 2015, more than 6.9 billion tons of plastic waste had been generated. Around 9 percent of that was recycled, 12 percent was incinerated, and 79 percent accumulated in landfills or environment.
As of 2015, more than 6.9 billion tons of plastic waste had been generated. Around 9 percent of that was recycled, 12 percent was incinerated, and 79 percent accumulated in landfills or environment.
Around the world, nearly a million plastic beverage bottles are sold every minute.
Estimates for how long plastic endures range from 450 years to forever.
The largest market for plastics today is packaging materials. That trash now accounts for nearly half of all plastic waste generated globally—most of it never gets recycled or incinerated.
Some 700 species of marine animals have been reported so far to have eaten or become entangled in plastic.
- More than 40 percent of plastic is used just once, then tossed.

This story is part of Planet or Plastic?—our multiyear effort to raise awareness about the global plastic waste crisis. Learn what you can do to reduce your own single-use plastics, and take your pledge

Scientists have found microplastics in 114 aquatic species, and more than half of those end up on our dinner plates. Now they are trying to determine what that means for human health.



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So far science lacks evidence that microplastics—pieces smaller than one-fifth of an inch—are affecting fish at the population level. Our food supply doesn’t seem to be under threat—at least as far as we know. But enough research has been done now to show that the fish and shellfish we enjoy are suffering from the omnipresence of this plastic

 "Every year five million to 14 million 
tons flow into our oceans from coastal areas."


Experiments show that microplastics damage aquatic creatures, as well as turtles and birds: They block digestive tracts, diminish the urge to eat, and alter feeding behaviour, all of which reduce growth and reproductive output. Their stomachs stuffed with plastic, some species starve and die.
such as polychlorinated biphenyls (PCBs), polycyclic aromatic hydrocarbons (PAHs), and heavy metals—tend to adhere to their surfaces.

A video that talks about the dangers of micro plastics in products that we use. From toothpaste, shampoo, foundation etc, these products could contain polyethylene which you could be washing down your drains into the ocean. 



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https://news.nationalgeographic.com/2018/05/plastics-facts-infographics-ocean-pollution/


Versatile, pliable, durable, cheap to produce—and ubiquitous. Plastic is all of that. It is also both a life-saving miracle product and the scourge of the Earth. Here are eight essential facts to keep in mind.


In December 2018, Great Britain's Royal Statistical Society named the fact that only about nine percent of all plastic ever made has likely been recycled its statistic of the year










This site offered really great information in terms of research heavily based on plastic waste. What made this research really beneficial is also seeing how the information was presented. The infographics shown has inspired ways in which I can use design to highlight the dangers of plastic pollution. Could create a series of postcards that could be sent to people (sponsored by national geographic) to spread the world. 



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https://plasticoceans.uk/the-facts/

This site is heavily focussed on Plastic Ocean hence the name, the statistics shared offered a more in depth view on plastic wastage in the UK.

We manufacture over 300 million tonnes of plastic a year – that is equivalent to the weight of the entire adult population of the planet


Scientific evidence has shown that around 8 to 12 million tonnes of plastic ends up in our oceans EVERY YEAR where it harms the whales, dolphins, turtles and seabirds that we love so much as well as countless other marine creatures.


As it journeys on ocean currents for many years the plastic breaks down due to the action of the sun and waves into tiny particles called micro-plastics. Unfortunately these attract toxins, toxins that can cause all manner of diseases in humans.


TOXIC TIME BOMB

Fortunately the ocean has taken care of us, diluting them to concentrations that reduce the harm they can cause. UNTIL NOW. The toxins are hydrophobic and float in the surface layer of the ocean. When they come into contact with any of the billions of plastic micro-particles they are adsorbed by the plastic. These plastic particles are being ingested by marine animals and as they do so these toxins are being passed up the food chain, becoming more concentrated as they do, almost like miniature toxic time bombs. Ultimately we are at the top of that food chain and the outcome could be potentially catastrophic. 

“We have to act. We have to act now to try and clear up some of the appalling damage we have made to the ocean … and that is going to require positive action” - Sir David Attenborough





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Whilst collecting research on plant pollution, I cam across an It's Nice That article which talked about how a climate- focussed design studio 'Two Degrees Creative".



Two Degree Creative have set up their instgram and account and have asked other creatives to design a logo that represent what recycling is today. 

 Having thought about the general impact creativity has on all walks of life, he realised that he wanted to create “a single place for people to connect to the subject, through the creative industries, initiatives and sustainable projects,” with the end goal of forming a community of creatives dedicated to climate change.

“We’ll be running creative donation campaigns for old devices and passing them on to companies that genuinely recycle for good,” he says. “This could be done through a new style of donation bin or a clever campaign with a drop off zone. This will again run on the same open brief model and then we will connect the winning solution to some form of funding and bring it to life.”
The devices that can’t be salvaged for future-use will find themselves broken down into components and then sent out to artists in order to create work that raises further awareness about the impact each of us has on the planet we call home."



*** I really liked the way in which the have presented information in the above imagery - applying infographics in this way may be more visually appealing to the younger demographic. From the imagery given I can tell that this is photocopied layers - which can be easily explore and played around with to create interesting textures.
I was really inspired by this design studio, I decided to message them through Instagram and see if they could help me with finding good sources, similar to what they have used.



They were really kind and generous and offered a large list based on both Climate Facts and Waste Facts - I'll be looking more into the waste facts for the plastic ocean project.




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https://www.earthday.org/2018/03/07/fact-sheet-end-plastic-pollution/

  • 8.3 BILLION Metric Tons (9.1 BILLION US Tons) of plastic has been produced since plastic was introduced in the 1950s. The amount of plastic produced in a year is roughly the same as the entire weight of humanity.
  • Virtually every piece of plastic that was ever made still exists in some shape or form (with the exception of the small amount that has been incinerated)
  • 91% of plastic waste isn’t recycled. And since most plastics don’t biodegrade in any meaningful sense, all that plastic waste could exist for hundreds or even thousands of years.

  • 500 MILLION plastic straws are used EVERY DAY in America. That’s enough to circle the Earth twice.

  • Nearly TWO MILLION single-use plastic bags are distributed worldwide every minute

  • 100 BILLION plastic bags are used by Americans every year. Tied together, they would reach around the Earth’s equator 773 times

  • ONE MILLION plastic bottles are bought EVERY MINUTE around the world — and that number will top half a TRILLION by 2021. Less than half of those bottles end up getting recycled.

  • 8 MILLION METRIC TONS of plastic winds up in our oceans each year. That’s enough trash to cover every foot of coastline around the world with five full trash bags of plastic…compounding every year

  • There is more micro-plastic in the ocean than there are stars in the Milky Way

  • If plastic production isn’t curbed, plastic pollution will outweigh fish pound for pound by 2050.


**** Highlighted facts will be ones that I will further look into and potentially use for the final outcome of this brief.





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“More than 8 million tons of plastic are dumped in our oceans every year.”


We are now producing nearly 300 million tons of plastic every year, half of which is for single use. More than 8 million tons of plastic is dumped into our oceans every year.

Annually approximately 500 billion plastic bags are used worldwide. More than one million bags are used every minute.

A plastic bag has an average “working life” of 15 minutes.


Plastic is cheap and incredibly versatile with properties that make it ideal for many applications. However, these qualities have also resulted in it becoming an environmental issue. We have developed a “disposable” lifestyle and estimates are that around 50% of plastic is used just once and thrown away.



Plastic is a valuable resource in many ways,  but plastic pollution is an unnecessary and unsustainable waste of that resource.
  • Packaging is the largest end-use market segment accounting for just over 40% of total plastic usage.
  • Annually approximately 500 billion plastic bags are used worldwide. More than one million bags are used every minute.
  • A plastic bag has an average “working life” of 15 minutes.
  • Over the last ten years we have produced more plastic than during the whole of the last century.
Beverage Bottles Alone
  • According to the Container Recycling Institute, 100.7 billion plastic beverage bottles were sold in the U.S. in 2014, or 315 bottles per person.
  • 57% of those units were plastic water bottles: 57.3 billion sold in 2014. This is up from 3.8 billion plastic water bottles sold in 1996, the earliest year for available data.
  • The process of producing bottled water requires around 6 times as much water per bottle as there is in the container.
  • 14% of all litter comes from beverage containers. When caps and labels are considered, the number is higher.


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Adidas 


"We are working with Parley to keep plastic from entering our oceans and transform it into high-performance sportswear. Spinning the problem into a solution. The threat into a thread."




AVOID

No plastic bags. No microbeads. And next up, no more virgin plastic in our supply chain.
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INTERCEPT

Our aim is to stop plastic before it enters the ocean. But the change is on all of us.
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REDESIGN

We are driving eco-innovation for materials, products and new ways of using them. New methods. New mindsets. New future.



Adidas shows a really interesting and amazing way to combat ocean pollution, these eco-friendly recyclable shoes both promote and raise funds for ocean pollution. This shows that this research brief can be approached in an open creative way. 



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The Research of 'Gyre - The Plastic Ocean'



Note to self
The juxtaposition in pages from the photo of the school of fish in the sea to the next page being filled with plastic was really clever. It created an impact of the beauty of nature and destruction of plastic pollution. 








"Art and science come together in this project as a way to provide an impactful visual narrative for scientific data and investigation." pg 13

"Two sperm whales stranded on the northern California coast in 2008 had large amounts plastic debris and fishing nets in their stomachs in their stomachs - nearly 134 different types of nets between the two" pg 15

"Packing bands are the number one culprit for entanglements in the stellar sea lions thats are surveyed." - pg22

"You get the feeling the plastic will remain here even after the bones themselves bleach and pulverise into dust and blow away"

"another dead albatross chick, its whole rib cage packed with plastic - various shades of blues, pinks, oranges, various pieces of bottles, and even the plastic legs of a toy soldier. And a coloured cigarette lighters." - pg 29 

The Albatross Mother Story - pg 30 - 31
"Pacific Albatrosses eat greater volumes and more varieties of plastic than any other bird"




pg 41 - Plastics : The first 100 years 




"`Plastics take up about 25% of the space in landfills worldwide." - pg 50 



Mandy Barker - Snow Flurry 



"Mandy Barkers work aims to engage with and stimulate as emotional response the viewer by combining a contradiction between initial aesthetic attraction and a subsequent message of awareness. Her recent photographic projects have been focused on the representation of material debris in the sea and more recently on the mass accumulation of plastic in the worlds ocean."

Related image



"A lifelong collector, artist Fran Crowe uses the trash that she finds along the English east coast as the material for her artwork. She estimates that she has collected (and recycled) over 100,000 pieces of plastic debris while walking on beaches near her home. She sees her installations as a kind of self portrait of ourselves: a contemporary - and disturbing -archaeological dig" pg 65

"an installation of hundreds of pieces of trash collected from beaches around the world, packaged with irony "souvenirs". pg 68 

"Each year, approximately 5 tons (nearly 10,000 pounds) of plastics are brought to Midway not by currents or wind, but in the stomachs of birds." pg 79

2012 Clean UP - pg 82-82
"Volunteers found enough food packaging for someone to get takeout for breakfast, lunch and dinner every day for 858 years."

"The amount of oil required to manufacture the 10 million plastic bags collected over this same period equates to roughly 23,000 gallons of gasoline, enough fuel to drive a car around the Earth three times"

"Volunteers have documented more than 4,400 entangled animals, including a range of sea turtles, sharks, porpoises and seabirds."

"267 to 663 species are affected" by plastic pollution in the ocean.

pg 84-85




"Plastic Pollution is personal. It affects out local economy, our local beaches and out health and food safety. The everyday decisions we make have very real, lasting implications for the well-being of the ocean and ourselves."

"The ocean impacts each of us every day. It provides the air we breathe, the water we drink, the food we eat." - pg 92

"9 things you can do, for trash-free seas. 
1) Can it - use a trash can with a lid
2) Tap it - Drink tap water in a reusable bottle
3) Stow it - be a green boater. 
4) Butt in - write your legislator asking for policies that address ocean trash 
5) Remove it - clean up with the international coastal cleanup www.signuptocleanup.org
6) Butt out - use an ashtray so cigarette butts don't reach waterways and then the ocean
7) Reuse it - Take along you reusable coffee mug, picnic supplies or shopping bag. 
8) Refuse it - Buy less to reduce the amount of manufactures items winding up as trash in the ocean.
9) Reinvent it - send emails to companies asking them to reduce packaging and create new ocean- friendly materials. 




Bottle caps collected from 'Gore Point' and analysed by Nicholas Mallos
which identifies where each bottle cap comes from - majority all being 
in Asia. 
*** This could be a creative way to look at forming infographics

6 degrees of separation: pg 97
  1. Plastic bas from a store in the city
  2. Blows from a trash can
  3. Into a storm drain
  4. Travels through pipes and downriver
  5. into the ocean
  6. where marine wildlife mistake it for food. 
- In 2008 United National Environmental Program reported 405 dead zones. Dead zones are the result of natural upwelling of nutrients, a process called eutrophication; that boosts production and decomposition of phytoplankton leading to a depletion of dissolved oxygen. 

- Scientists estimate 10% of the worlds coral reefs are now dead and 60% are at risk due to human activities.

- It is generally acknowledged that the marine debris 60%-80% plastic, reaching 90-95% in some areas. 

pg 139 - very important 


*** Overall this book really helped inform key elements and facts that I want to address. The quotes taken and noted will be ones that i look into further - potentially making a final outcome based around theses facts. 






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"The newest cover of National Geographic is set to become
 one for the ages. As the world continues to drown in 
single-use plastic, the iconic magazine has launched a 
multi-year initiative called Planet or Plastic? The newly 
unveiled June 2018 cover illustration by Jorge Gamboa 
is a heartbreaking visualisation of the reality we’re 
collectively facing."


The digital illustration, titled Iceberg Plásticoshows a plastic bag submerged deep into the ocean, with just the “tip of the iceberg” peering above. The simple, direct message and metaphor is a striking commentary on the public’s awareness of the issue and the fact that many don’t understand the impact of plastic on the environment. The Mexican artist first created the photo-illustration in 2017 for Bolivia’s Biennial of Poster Art, where it took home first prize in the political and social posters field. 

The design is sticking and compelling, the simplest use of photoshop with imagery creates an iconic image for the ages highlighting the dangers of single use plastic. The designs hints at the idea that this topic has more underlying issues that others may not look at. A small tip of the iceberg yet envelopes into a large icon of destruction and pollution.


*** This design is approach highlights how much of an impact design can have in forming a message - I want to use this as inspiration with future design work. 



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Image result for plastic bottle pollution poster

Designed by green hat 
We designed this poster to promote the amazing work of Refill Bristol and encourage people to give up plastic bottles and more for the Plastic Free Challenge 14 February – 29 March! Share far and wide and help combat plastic pollution

Entry for an oceans pollution awareness contest. From the Bow Seat: Our Oceans, Our Plastic

Poster design incorporates illustrative approach highlighting wildlife in abundance being subjected to trash that we throw away. Symbolism represents how we are treating the ocean like a trash bin. 


To look over more design ideas and approaches I decided to create a Pinterest board and search up different design outcomes that have been created. It gives a good idea of what has been approached in design so far. Helps with idea generation and helps avoid existing design ideas. 


Plastic and Faces: 
The design approach to some of these ideas looks at combing portraits entangles and surrounded in plastic, mimicking the circumstances animals withstand. It offers an approach of putting us in the marine life perspective, seeing what they are going through. 

Making Marine life out of Plastic
This design approach maybe something that is heavily used. In this poster design it is simplistically used one simple plastic bags shaped as a stingrays. 

Resin Lollipop
I really like this design approach to showing the content in the ocean, the individual resin pops encase different forms of pollutants in the ocean along with different wrappers that show the contents. The excessive amounts of lollipops shows the excessive pollution in one beach. Also the reason in which they are designed as a lollipop offers a juxtapositional response to the message.  


An abundance of plastic
A installation that is filled with plastic picked up and chucked away to show the every ending scene of plastic. 

Drink Plastic?
Trying to make the dangers of plastic look interesting on a magazine, it forms of juxtaposition of what beauty is - shows the dangers of consumerism. 

Food Packaging
This poster design highlights the dangers of the plastic pollution in the ocean. Either it highlights how the amount of plastic in the is surpassing the amount of fish or the micro plastics being eaten by fish is potentially what we will consume. 



Trash, Straws and Jaws
Simple and clever reference to Jaws, highlighting how the plastic pollution we have created is more deadly to use that sharks. 

Dead Turtle
Sharing a harrowing image of a baby turtle dead is a very harsh yet effective way to get attention. Forms an information, education purpose of the design and creates a sympathetic response from viewers. Seeing the content in the carcass of the baby turtle highlights how how the situation is out fault. 



The sad reality of plastic pollution
This is a really cleaver design idea, taking a social media trend and making it into something that juxtaposes those values to form a strong impactful message about the dangers and excessive damage of plastic pollution. 

Ways to approach the project:
- place the viewer in the danger of the marine life
- Show the dangers of how plastic can be ingested
- Show the damage done to the animals directly 
- Infographic poster design 



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Photography by Randy Olson
This article written by Laura 

"Because plastic wasn’t invented until the late 19th century, and production really only took off around 1950, we have a mere 9.2 billion tons of the stuff to deal with. Of that, more than 6.9 billion tons have become waste. And of that waste, a staggering 6.3 billion tons never made it to a recycling bin—a figure that stunned the scientists who crunched the numbers in 2017."


Imagine five plastic grocery bags stuffed with plastic trash, Jambeck says, sitting on every foot of coastline around the world—that would correspond to about 8.8 million tons.




After sheets of clear plastic trash have been washed in the Buriganga River, in Dhaka, Bangladesh,
 Noorjahan spreads them out to dry, turning them regularly— while also tending to her son,
 Momo. The plastic will eventually be sold to a recycler. Less than a fifth of all plastic gets
 recycled globally. In the U.S. it’s less than 10 percent.





Plastic bottles choke the Cibeles fountain, outside city hall in central Madrid. An art
 collective called Luzinterruptus filled this and two other Madrid fountains with 60,000 
discarded bottles last fall as a way of calling attention to the environmental impact of 
disposable plastics.




Animals
ocean plastic is estimated to kill millions of marine animals every year. Nearly 700 species, including endangered ones, are known to have been affected by it. Some are harmed visibly—strangled by abandoned fishing nets or discarded six-pack rings. Many more are probably harmed invisibly. 

Marine species of all sizes, from zooplankton to whales, now eat microplastics, the bits smaller than one-fifth of an inch across.

Ted Siegler - Vermont resource economist
“This isn’t a problem where we don’t know what the solution is,” says Ted Siegler, a Vermont resource economist who has spent more than 25 years working with developing nations on garbage. “We know how to pick up garbage. Anyone can do it. We know how to dispose of it. We know how to recycle.” It’s a matter of building the necessary institutions and systems, he says—ideally before the ocean turns, irretrievably and for centuries to come, into a thin soup of plastic.



Photography by Justin Hofman
To ride currents, seahorses clutch drifting seagrass or other natural debris. In the polluted 
waters off the Indonesian island of Sumbawa, this seahorse latched onto a plastic
 cotton swab—“a photo I wish didn’t exist,” says photographer Justin Hofman.









Microplastics have been found everywhere in the ocean that people have looked, from sediments on the deepest seafloor to ice floating in the Arctic—which, as it melts over the next decade, could release more than a trillion bits of plastic into the water

On some beaches on the Big Island of Hawaii, as much as 15 percent of the sand is actually grains of microplastic.






He worries more about the things that none of us can see—the chemicals added to plastics to give them desirable properties, such as malleability, and the even tinier nanoplastics that microplastics presumably degrade into. Those might pass into the tissues of fish and humans.

This imagery and commendation highlights the vast amount of unnecessary plastic that china promotes, Yiwu International Trade Centre is comprised of 70,000 booths that are comprised of large amounts of plastic. 










The imagery shown above in India highlights the process of people separating plastic for  recycling, this shows that there is a process to which India is trying to recycle more - however is still one of the largest contributors to plastic waste. This also goes to shows that the LEDC regions of the world lack the facilities and technology to recycle quickly.  


This video on the uprising of plastic shows how although plastic is causing us to suffer now, when it was first introduced it was beneficial to us in the war. But as the video goes on it shows how the use of plastic was deemed as something expensive and impressive to own. The video highlights how San Fransisco noticed the dangers of plastic pollution and banned the use of plastic bags in its local shops to reduce wastage. There is the CASE STUDY of coca cola using harmful chemicals in their plastic bottles which was toxic for consumption. 

“Let’s say you recycle 100 percent in all of North America and Europe,” says Ramani Narayan, a chemical engineering professor at Michigan State University who also works in his native India. “You still would not make a dent on the plastics released into the oceans. If you want to do something about this, you have to go there, to these countries, and deal with the mismanaged waste.”
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this highlights that it is not all about the ways in which our own countries use and misuse plastic, it't the fact that countries that our mismanaging waste are the huge cause of ocean pollution. 

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When Greenpeace cleaned the Freedom Island beach, it posted a tally of the brand names of the sachets its volunteers had collected. NestlĂ© ranked first, Unilever second. Litterbugs aren’t the only ones at fault, says Greenpeace’s Abigail Aguilar: 

“We believe that the ones producing and promoting the use of single-use plastics have a major role in the whole problem.”

A Unilever spokeswoman in Manila told me the company is developing a recyclable sachet.

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“Everyone wants a sexy answer,” he says. “The reality is, we need to just collect the trash.


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