STUDIO BRIEF ONE - TELL A LIE RATIONALE
Rationale:
Today we were briefed on a week project, in groups of 4 form a lie through the use of design and record the results of the lie. The team I am with are Jay, Bronte and Ciara.
Today we were briefed on a week project, in groups of 4 form a lie through the use of design and record the results of the lie. The team I am with are Jay, Bronte and Ciara.
IDEA GENERATION
TARGET AUDIENCE
With the time given we chose Leeds Arts Students this was because we knew that once we created an outcome we could quickly get it out and around the university. Also meant we would defiantly have enough exposure of the project and contain the reaction. Being an LAU student we know what things we would potentially believe or go for so idea generation for a relatable target audience made things a lot more easier.
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IDEA GENERATION
Acting idea :
Have people think we have been arrested over out 'idea' by Bronte's boyfriend who is a police officer. However this probably wouldn't be allowed and against police rules. Doesn't have a design outcome either - not part of brief.
Free Food:
Everyone wants free food, especially for students, this is a quick and easy
Free Tickets:
Free tickets to a gig/concert or even a holiday from Leeds Bradford? Could be more design inspired for students and be free D&AD tickets.
Art Supplies: Targeting audience with the idea of free materials for their work, works well in an art university and would art audience well.
*** We decided that the free food option was the best idea, something that all students could want and relate to the idea was further developed to be a concept that only offered this to LAU students making it more of an and exclusive and exciting offer for anyone who sees the outcome
How will it be recorded?
It will be recorded through using Adobe Portfolio, and online website that allows you to create free sign up sites, this way we will be able to monitor who has fallen for the lie.
How will they know it's a lie to avoid any problems?
Once the person has signed in they will be given an email saying that the whole thing was a lie.
Chosen Food Suppliers
We were stuck between Bakery 164 and Belgrave as they are both well known to the students of LAU
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