SB9 - Development

‘GYRE: The plastic ocean’ was such an insightful book to read during research, and was something that needed to be approached for this brief. The only criticism about the book was the abundance of information that was given, which overall lost its impact on the reader. The concept behind this brief was to create an pocket sized editorial in homage to the book but it would consist of the hard facts made throughout the book, a condensed and more impactful approach to informing the reader about ocean plastic pollution.

Book Plan design taking elements from the GYRE Book into each page

To make the book more impactful and interesting, elements of recycled plastic will be incorporated into the book, to make it a book made of recycled/recyclable elements. By making it a more sustainable product it will also highlight how plastic can be re-used in effective ways. The purpose of the book will both inform and educate the reader; the target audience will be to those 18 years and upward, as it will be a sophisticated and crafted book that consists of fragile elements. Don Norman's theory of ‘Emotional Design’ states forming a negative effect on the viewer will form a stronger more memorable response to the design. This theory will be implemented into the design by using vast plastic and acetate (recyclable) layers that the reader will need to move constantly throughout the book, this will form a reminiscent feeling to that of the abundance of litter that covers out oceans.

These pages are all for the new book design, each page has a hard hitting fact, and is placed on it's own to offer a more attention and to create a stronger impact on the readers attention. The design process to making this was very simple:

- Typeface - Source and more updated version of typeface thats used in GYRE,

- Printed in Black and White except pages with nature to foreshadow dark future and represent man made things

- Type and facts are well spaced out with no page having too much information.

- Image dividers are made to make the reading process less intense for the reader

- There will be interactive acetate layers (see below images) that will be move by the reader in order to read the
obscured type that is underneath.

Above are the acetate layers that I will print out and place among the pages, certain images relate to certain pages, e.g. the net if for the page about entangles animals in plastic, the pie chart image will be use on an interactive graph design which will complete the pie chart when placed among the graph page.

Some of the images used for the acetate layers primary imagery.

All imagery that is used from other with copyright have their name next to on top of their photo.

This sketch of the book design will be what I will work towards making, it will be great to work with resin to create an interesting cover design that will link tot he theme of the book. 

WHAT WILL THE BOOK BE MADE OF?

Binding -

the binding will be made from found plastic bottles, that being the water bottle rings, I will collect these over the course of this brief.

Pages - 

The pages will be made from recycled card which offers a rough print off but I think this will look really interesting adding a form of texture for example from this work from my research. 

This worn out looks offers the feel of unsustainability and fragility

Acetate - 

is made from cellulose which actually makes it something that can be recycled along with the card from the book:

Acetate fabrics are made with spun filaments

 of cellulose taken from wood pulp. Classified

 as a chemical fibre textile or semi-synthetic, 

acetate is sometimes mixed with silk, wool or cotton to

 make it stronger. Acetate flakes are generated by a reaction

 of the wood pulp to a variety of acetic acids.

Cover - 

Will be made of a combination of plastic and resin, this can be recycled and repurposed with chemicals, this can be recycled but separately to the book.