SB9 - Initial Ideas

The initial sketches above are quick design outcomes that are outcomes that could create shock and inform the viewer about the dangers of plastic pollution:

1) Note in the Bottle - Play on sending out secret messages in bottles, this will be a take on highlighting how plastic bottles with something that is lost our 'future'

2)Infographic Poster - A combination of information from research to create one big A1 poster with hard hitting facts based around buying and using plastic

3) Fact Book - Inspired for the GYRE book, I would create a condensed version of the book to form a book design that supplies the viewer with all the hard hitting facts that they need to know - making it concise and impactful.

4) Plastic out of Fish design - Highlighting microplastics in fish something we will eat.

5) Plastic in Rib cage - mimicking images of albatross dying with plastic in stomach do this with humans - shock value to the viewer

6) Plastic Sandcastle - making a childlike sandcastle but filled with plastic to bring warning to how this will affect future generations and plastic pollution is on the rise.

7) The life of a plastic bag - All the facts about what using one plastic bag could do.

8) 'You don't want to eat it neither do they' a recipe book that involves plastic in it to act like something you would give to your family mimicking when animals feed their young plastic unwillingly.

9) Here Lies - A developed Idea of how the albatross could be replaced with a human skeleton to put perspective on the situation.

- looking at existing plastic pollution campaigns to avoid creating something similar.

- Sky TV adverts promoting the facts of what plastic is doing to the ocean, hierarchy of type size is helpful initial idea.

 I was interested in scanning in plastic that I have found around Uni to create textures and layers, experimenting compositions and outcomes and layers. I liked the idea of obscuring things with the plastic, maybe it could be something that is desired by us humans but due to plastic pollution is taken away - shown through the obscuring of the plastic. 

quick experimentation with type and plastic with scanner

I developed some of the scan a little further to see what obscuring letters would look like, the design would be too obscure for a poster. I like the high contrast of scanning in a water bottle and the image it has created. I further played around with layer settings and composition see what happens with type. 

Playing with the layout and meaning behind recycling inspired from the Two Degrees Studio - this could be used for the developed process and work.

Initial sketch ideas were heavily inspired from research from the ‘Plastic Ocean’ book. The level of depth was very helpful but also helped identify that a large quantity of information all in workbook is very heavy in context, key facts are lost amongst the level of text and overall becomes a mission to fully read without become overwhelmed. The initial sketches made are inspired from the idea of condensing the book into spurts of key facts that are shocking eye openers. The target audience will be to a large target audience, those who are more responsible for themselves and their lifestyle (aged 18 and upwards). Initial concepts look at ways of encompassing keys facts it sharp to the point forms playing with visuals that link to plastic pollution in unique ways to that of existing campaigns.