Grid -
During this part of the module, my understanding and awareness of grids improved. When looking at the marber grid and executing it into my work, I found the final outcomes retained a great structure, and created a relatable link to all three book covers which helped identify the three books as a collection well. I also then experimented with breaking the grid with my Exhibition Poster, which was rather interesting to do as it allowed me to explore two ways of using grid in this section of the Module.
Columns -
Columns were extremely helpful to use when creating my book covers, as it allowed to me correctly and professionally aligned the writing on the book sleeve. The use of columns helped to add that additional support to the marber grid and further add structure to the overall final outcome. This was also the same for when designing the exhibition poster as aligning several texts needed additional support, and this was done through the use of rulers on both InDesign and Illustrator.
Gutters -
When creating both the front and back covers of the book sleeve, the gutters played a huge part on making sure that both the front and back cover had an evenly balanced finish. The guides shown on InDesign helped evenly separate the blurb and the title from each other, creating a book sleeve that flowed, and didn't look busy.
Sub Heads-
When applying Subheads to both the book and poster, I wanted to refrain from having different sized typefaces, so I stuck to using only one, that being the blurb title on the back, and the dates of the exhibition on the poster. To keep a good flow through writing I stuck to using the same typeface on both pieces with the sub head.
Paragraphs-
Use of paragraphing was more identifiable in the Penguin Book project, where the composition of how the blurb would be written was taken into consideration. Through creating design boards over the time at this course, I have come to realise that paragraphs with a suitably smaller width is easier to read, and offers a more comfortable read for the reader. This was taken into account and applied to the blurb of the book.
Images-
Penguin Book- For the Penguin Book, I used a simplisitc 2D Design format for the book. Using flat layers of colour, I created a series of three books that shared the same look, creating a successful series. The design itself was rather simplistic, however I wanted to opt for a traditional vintage feel, linking to the history of the use fo the Marber Grid. Each designed Image was created to encapsulate the characters of the books narrative, and use key colours that would be associated to these designs.
Poster- For the poster design, we followed the main brief of the project, where we had to create a paper sculpture and incorporate it into the Exhibition Poster. The chosen event was the Tate Modern Exhibition: Radical Eye, which looked at amazing collection of photographs collected by Sir Elton John. The shape I chose for my paper sculpture was spherical as I wanted to hint at the name of the exhibition with the eye, and also represent Sir Elton Johns microcosm of photography. the use of the black frame represents the frame of a lens linking to the exhibition. The combination of the sphere and the frame linking the visual and physical process of taking a photo.
Captions-
No captions where used in the process of either designs.
DPS
When creating the front back cover, and timeline of the penguin book series, looking at the even composition in the DPS was key to the overall design. By using the Marber Grid when making the covers, it really helped when creating a DPS that was visually balanced and composed.
Drop Caps
No Drop Caps were used in the process of either designs. It could have been used in the books, to echo the traditional fairytale form of writing in the book for the Jungle Book however we were only designing the front and back cover. For the Poster, I found it best keeping the type size consistent. Although breaking the grid, I found if I were to use Drop Caps, it would make the whole overall outcome look hectic especially with the images and vectors, loosing the purpose of the poster; readable and eye catching for the public.
Headlines/Titles-
Penguin Book- For the title, I wanted to use traditional text used in the old Penguin Books. I used a san-serif type face to add a more modernised feel, and to also become easy for readers to read. The thickness of the typefaces works well with the thick lines separating the title and then authors name.
Poster- I decided to use Helvetica, due to its neutral style and strong structure, it works well along side the imagery of the poster, and it's easier to read. I also incorporated the Tate Modern Typeface to link the tate Modern Gallery to the poster, making the design link to the gallery's corporate identity.
Measures - The Penguin book designs were created using the Marber Grid, and were created to match the sizes of Penguins originally designed books. The Poster was A1 following the brief.
Rules and Boxes - Incorporates into the use of the Marber Grid.
Folio Numbers - No folio numbers used in both projects.
Pagination - No pagination used in both projects.
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