RA|UM Exhibition

Unfortunately, our teams Branding Identity wasn’t chosen, however through the noticed success of the Social Media elements in our work, Amin and I were chosen as the Leaders for the Social Media cohort for the chosen RA|UM team. This role involved creating and continuously updating a live feed to Facebook, Instagram and Twitter. After creating the GIF’s for the Substrate project, I was given the responsibility to create a GIF that would be included to go on emails, and shared on the social media platforms. Also by being one of the Leaders of the group, It was my responsibility to make sure that everyone is continuously updated and adding to the social media to get a larger coverage. After assigning roles to people throughout the group, many of the team seemed to focus of other project work, this resulted in a delay of getting social media accounts up straight away and running. There was also more workload given to the social media team than necessary, as the previous members of the original RA|UM team didn’t create social Media accounts. The Contributions made to the Social Media, was creating an Event page for the exhibition on Facebook and inviting the local public. I also set up the Instagram page, where I have been mostly contributing to the images and posts, that shows the process of making the posters and invites. For the emails, I created a GIF that mentions the name of the exhibition, and location, and the dates. The motion behind the gif was to mimic the action of screen printing with the appearing type. Also, to incorporate the traditional print process, I decided to create a GIF that has a peer screen printing the phrase ‘7 days to go’, this will be continuously updated with a 3 and 1 day to go reminder, to the Facebook page, Instagram and Twitter account. Overall, my contribution as a Leader for social media has been extensive, contributing to all the different tasks assigned to other members, and making sure the original RA|UM group are pleased with the content being shared.