Thursday, 18 May 2017

Typographic Composition ideas

To develop my approaches to this brief, I thought it would be beneficial to look at ways of creating the poster through a typographic way. This would help identify whether a typographic or illustrative design approach would be more successful. And, if the use of just type in the poster would still be able to convey a form of celebration and relation to the event. 

The typographic designs below were inspired by the layout of sequential art, and the way there are always different frames in a comic strop that pan and zoom in and out of setting. The close up and cut up type mimics this form of layout in a subtle way, and with a serif typeface offers a friendly approach. 


Here is a design I created cutting out the black type layer in my sketchbook and then overlaying it on top of another page with a halftone effect. From using halftone in both the collage design and typographic design, I became aware of how the halftone pattern aspecct links in well with sequential art.


Above are digital design development of the typographic approach, playing around with cutting up the words and letters removing the lines and seeing how the type could still be and be readable. For the younger audience members this poster design wouldn't be readable, however the subjective form of design is unique and interesting to the eye. The top right design looks at a more simplistic composition allowing the words to remain simplistic, and readable, this design is easier to read and mentions the date to which it takes place. 



Above are further developed designs, this time incorporating images that relate to the event, in a subtle way. The use of pink is inspired from the logo of the event, forming an identifiable corporate brand poster linking to event. 


This design look sat a more colourful and playful approach, incorporating more colour into the design. This design would be more acceptable to a younger target audience as well. 

                                                        

Overall the typographic approach works really well, and with the imagery in the background subtly hints at the context of the event. However, this is too subtle, especially for an event that is heavily inspired and driven by the use of the sequential art. In terms fo the production of this piece, it would only take a couple of print processes, however the imagery in the background would be lost to the type, and would probably looks its detail with the image trave and layering process through screen printing. 

My opinions on this process lacking design was confirmed by my peers, as during a crit it was mentioned that for an event that celebrated sequential art, there is no clean link to the event. However the type is easy to read and would be identifiable for the name of the event, but not the purpose of the event. 

No comments:

Post a Comment