Reserach

D&AD’s work looks at incorporating past successors styles of work into their social media branding. The GIF’s created have a form of contextual referencing and secrecy to their work, and adds a form of intrigue for the public. The dynamic Gif’s are flawlessly designed and highlights the professionality of the event. The colours used are bright and contrasting, and add a form of depth to the gif. This approach to creating a gif of a high quality was suggested in the group, as it would refine the branding, showcase the professionality of the brand concept and can be used over multiple social media platforms.

Branding work by RM-OK for an exhibition. Their use of repetitive shapes and type follow a clean grid system producing deliverables that flow in consistency. The colour choice was inspired from work shown in the exhibition, adding a contextual reasoning behind the work; representing and showing a glimpse of the work outside of the exhibition. The restricted use of colour creates an identifiable brand style, this decision to create a colour palette was applied to initial ideas for this brief.

Morag Myerscough and Luke Morgan installed design for Pavilion Birmingham Library. – completed by Dutch studio Mecanoo. Challenging people’s perspective of what libraries have to offer. “We wanted to greet visitors with a smile and a celebration of the work, it encourages conversation and fun”. Research into their work helped identify that the branding still needs to be eye catching to the public, and also celebrate the spaces in Leeds through design. Their overall thought behind the design is what the branding for the exhibition needs, something that ‘encourages conversation and fun”.