Through intricate analysis Marber used what he believed was needed for the layout of the Penguin books and based his grid on his observations. He carefully considered how the crime and mystery series remained practically unchanged since Edward Young's typographic designs were first adopted 25 before hand.
Due to the fact that the crime series were Penguins most popular and recognisable series, Marber decided to keep the recognisable green hue of the covers, but decided to update the shade to a more fresher, newer colour.
"By collating the typographic information and the colophon together within the top third of the page, he allowed for over two thirds of the cover to be used by the illustration, effectively giving the cover artwork the space needed to capture a browser’s attention and sell the book."
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