Thursday, 18 May 2017

Poster Production and Development


The process for designing the posters was extremely straight forward, the process only involved three layers, and the designs were exposed onto the same screen. When creating and printing the actual poster designs, I found that the detail in the layers made it extremely hard to perfectly layout the posters one by one to match up the positioning of each layer. This made the overall process longer than it needed to be, as I had to individually set up each screen to link correctly to each layer of colour. If this design were to be printed again, I would perfectly align the positives together on the screen, so that way I wouldn't have to individually align the posters. 

I wasn't sure on which colour car background I wanted to use for the final outcome so I decided to experiment with many varieties of bright and light colour card. Darker coloured card such as the grey card made the bright magenta a burgundy shade, losing the vibrancy of the design. Here are the desig printed on different coloured card: 




After getting feedback from my tutor Ben, it was pointed out that the poster design although visually interesting and experimental, did not produce a clear link to the event and the celebration, this was due to the lack of type use on the poster. When explaining the design approach taken to create this outcome, the idea to further develop this poster was made, by having the poster design with a perforate mask on it to match the one in the poster. This was a really interesting Idea, as it would allow the public to collect and use the poster to become a part of the event. To further develop this idea I thought it would be nice to add several mask to the design, so that there was a sharing process to the poster, to have the public 'tear and share' their masks with each other, bringing the community even more together fo rthe celebration of Thought Bubble. With the lack of writing on the poster, I understood that the poster would be easy to identify in my eyes, instead of the public. So I decided to use type to write a description about the event, when and what the name of the even is, and the instruction to 'tear and share the masks:


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